R2K is a not-for-profit organization started in 2007 by one family committed to the possibility of making a difference through thoughtfulness, generosity and unconditional love. The organization's belief is that doing little things can make a big impact. We do this by:
1) Individual "Random Acts of Kindness"
Participants share Random Acts of Kindness with people in their lives who they know or don't know! Anyone of your choosing can be a potential recipient – friends, colleagues, family members, neighbors – or a brand new person who crosses your path just walking down the street. Kindness is a gift you can share everyday in a variety of ways. It generally costs you nothing but a moment in time. (See list of kindness ideas in "How to Participate."
2) Resort / Real Estate Sponsors Who Multiply The Kindness
Developers of Resort and Residential communities sponsor every act that R2K participants complete. They make a monetary contribution to the charities of their choice based on their commitment level. 100% of all funds contributed by Resort / Real Estate Sponsors goes directly to the charity. No funds are used to support R2K administratively, so every kindness – and every dollar – goes where it counts! See "Our Sponsors" for more information.
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